If you’re a quilting business owner looking to launch (or relaunch) a quilt pattern, product, service, or workshop, we’ve got three must-listen episodes on the Quilting on the Side podcast that will guide you through the process—from the excitement of a first launch to the valuable lessons learned along the way.
Episode 1: The Ups & Downs of Product Launches
Launching a new product or service is more than just putting it out into the world—it’s about crafting an event that builds excitement, urgency, and connection with your audience. In this episode, Andi and Tori break down the three key phases of a launch:
✅ Pre-Launch: Understanding your audience, surveying customers, and crafting a marketing plan that addresses their needs.
✅ Launch: Creating engaging content, leveraging urgency and scarcity, and making the most of social media and email marketing.
✅ Post-Launch: Following up with customers, gathering feedback, and maintaining relationships for long-term success.
If you’re planning a launch soon, this episode will help you navigate the process with confidence!
Episode 2: Look for the Lessons – A Tale of Two Launches
Every launch has something to teach us—whether it’s a smashing success or an unexpected flop. In this two-part episode, we hear from two quilting business owners with very different launch experiences.
📌 Part 1: Julia Wachs’ Successful Row of the Month LaunchQuilter and pattern designer Julia Wachs walks us through her Row of the Month launch, sharing her strategies for email marketing, social media, and quilt shop collaborations. She discusses the highs and lows of customer service and what she plans to do differently next time.
📌 Part 2: Andi’s Unexpected Launch StruggleAndi shares a launch story that didn’t go as planned—no sign-ups at all. But instead of giving up, she reflects on what went wrong, what she learned, and why sharing our failures is just as important as celebrating our wins.
Key Takeaways:🛠️ Marketing through email and social media (including reels and sneak peeks) is crucial for generating interest.🤝 Collaborating with quilt shops can provide additional exposure and support.
📆 Planning ahead and documenting the process can make future launches smoother.
🎯 A well-thought-out marketing strategy is essential for attracting the right audience.
📢 Failure isn’t the end—it’s part of the journey to success!
Episode 3: Launch It Again!
Not every product or service needs to be brand new—sometimes, the smartest move is to relaunch something that already exists! In this episode, Andi and Tori explore how to refresh, refine, and reintroduce past offerings to reach new audiences and boost sales.
💡 Why relaunch?
You’ve learned from your first launch and can improve the messaging.
There’s a new audience that may have missed the original launch.
You can refine and package your offer in a way that increases its appeal.
In this episode, you’ll learn:
📌 How to assess and update an existing product for a successful relaunch.
📌 Marketing strategies to build momentum and generate renewed excitement.
📌 The importance of audience engagement and storytelling when reintroducing an offer.
If you’ve ever thought about giving an old product or workshop new life, this episode is packed with strategies to help you do just that!
Which Episode Will You Listen to First?
Whether you’re preparing for your first launch, learning from past experiences, or revamping an existing product, these three episodes will give you the tools, insights, and encouragement you need to move forward.
Let us know in the Quilting on the Side Patreon community—what’s your biggest launch challenge? We’d love to hear from you!
🚀 Ready to take your quilting business to the next level? Tune in to these episodes today!
Want more support for your Quilting Business? Join our Patreon for more content, behind-the-scenes, and live Q&As to get your questions answered!
Need marketing help with your quilting business? Contact Tori at TheQuiltPatchbyTori.com
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